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From: David Abrahams (dave_at_[hidden])
Date: 2004-11-22 13:35:36

Rene Rivera <grafik.list_at_[hidden]> writes:

>> In my suggestion
>> boost/
>> C++
>> The slash followed boost and boost was lowercased because it
>> corresponds to what we write when we #include boost headers. If
>> you're going to upcase boost and move the slash, the slash may as well
>> be dropped. Putting C++ in typewriter font doesn't make any sense to
>> me either. We never write that in our programs. Do you regularly
>> increment variables named capital `C'?
> Dave I think you are falling into the same mental trap you accused me
> of... You are placing significance on the logo because you have a set
> idea of what it means.

Did I accuse you of that?

I don't know what trap you're saying I'm falling into.

You think I shouldn't place significance on the logo? If the logo is
insignificant, let's go with the old one.

You think I have a set idea of what the logo means? Sorry, I don't
see it. Mostly I've been saying, "I don't understand the intention
behind many of the design choices you're making." Every time
something in a design differs from the rest of the design in some way,
it ought to make sense, at least visually. When it doesn't make sense
to my eye, I want to know what it's supposed to be doing to my brain
that motivated the choice.

>> Logo design is really, really hard.
> That it is. And it took me weeks to come up with the one for my company.
>> But if you take a look at the
>> really effective ones (Apple, FedEx**, Coke, UPS, ...) they do basically
>> one simple thing. It's much better to err on the side of minimalism.
> Seen them, studied them... The most effective ones in the long run
> reduce the textual component to the bare minimum.

Okay. Not sure how that applies here. Maybe we should drop "C++."

> Here's a guideline,if you can "read" the logo in less than 2
> syllables, it's probably too long.

You must've meant ``if you can't "read"...'' ??

Dave Abrahams
Boost Consulting

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