[boost] Re: Logo... and page design.

From: David Abrahams (dave_at_[hidden])
Date: 2004-11-22 13:35:36

Rene Rivera <grafik.list_at_[hidden]> writes:

>> In my suggestion
>>      boost/
>>         C++
>> The slash followed boost and boost was lowercased because it
>> corresponds to what we write when we #include boost headers.  If
>> you're going to upcase boost and move the slash, the slash may as well
>> be dropped.  Putting C++ in typewriter font doesn't make any sense to
>> me either.  We never write that in our programs.  Do you regularly
>> increment variables named capital `C'?
>
> Dave I think you are falling into the same mental trap you accused me
> of... You are placing significance on the logo because you have a set
> idea of what it means.

Did I accuse you of that?

I don't know what trap you're saying I'm falling into.  

You think I shouldn't place significance on the logo?  If the logo is
insignificant, let's go with the old one.

You think I have a set idea of what the logo means?  Sorry, I don't
see it.  Mostly I've been saying, "I don't understand the intention
behind many of the design choices you're making."  Every time
something in a design differs from the rest of the design in some way,
it ought to make sense, at least visually.  When it doesn't make sense
to my eye, I want to know what it's supposed to be doing to my brain
that motivated the choice.

>> Logo design is really, really hard.  
>
> That it is. And it took me weeks to come up with the one for my company.
>
>> But if you take a look at the
>> really effective ones (Apple, FedEx**, Coke, UPS, ...) they do basically
>> one simple thing.  It's much better to err on the side of minimalism.
>
> Seen them, studied them... The most effective ones in the long run
> reduce the textual component to the bare minimum. 

Okay.  Not sure how that applies here.  Maybe we should drop "C++."
:-)

> Here's a guideline,if you can "read" the logo in less than 2
> syllables, it's probably too long.

You must've meant ``if you can't "read"...'' ??

-- 
Dave Abrahams
Boost Consulting
http://www.boost-consulting.com