[Boost-bugs] [Boost C++ Libraries] #8072: Top 5 Suggestions to Have Them Lining Up At Your Trade Show Booth ###

Subject: [Boost-bugs] [Boost C++ Libraries] #8072: Top 5 Suggestions to Have Them Lining Up At Your Trade Show Booth ###
From: Boost C++ Libraries (noreply_at_[hidden])
Date: 2013-02-16 08:12:28

#8072: Top 5 Suggestions to Have Them Lining Up At Your Trade Show Booth ###
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 Reporter:  mindpousacamb1978  |        Type:  Bugs            
   Status:  new                |   Milestone:  To Be Determined
Component:  None               |     Version:  Boost 1.52.0    
 Severity:  Problem            |    Keywords:                  
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 You've got through all of the difficulties and management just accepted
 the budget for the trade show booth you've been dying to complete for
 ages. You just high-fived your team when it hits you-you do not just need
 a show booth, you need that trade show booth to get results!

 This implies you have to get people to come to your trade show booth-lots
 of them or your boss will be one sad person. Yikes!

 Wipe the sweat from your own forehead, when you begin that letter of
 resignation and take a deep breath. Feel a lot better?

 Great, now you're ready to find out how to make your booth stay out on
 that trade display floor and have people standing knee-deep in line just
 to see what you're around!

 1. Think color. A lot of it! Strong, sassy colors that immediately get
 interest from trade show attendees. Many people make the error of thinking
 if it is built by them, they'll come. As it pertains to trade show booths
 nothing could possibly be further from the truth! You have plenty of
 competition and to overcome it, you need a trade show booth that lets
 people know they're dealing with experts who know what they're doing.
 Color does this almost a lot better than anything else-unless you're going
 contrary to the grain through the use of stark, upscale shades like white
 and black to produce your record. And trust me, color does create a
 statement.

 2. Now think lights! Lights will make a fairly regular tradeshow unit some
 thing special. How? Consider the way pictures in museums are lit, the way
 candlelight sets the environment for supper or marriages. You can take a
 regular Joe trade show booth, set some truly cool lights in position, and
 Presto! You've an actual show stopper-right there at your booth where you
 can smooze and offer to your heart's content (or your feet degrade,
 whatever comes first!).

 3. Next, sound. Remember that man at the conclusion of the row along with
 his white-cloth covered brochure covered table? Remember how he reminded
 you of the Maytag repairman in the old tv commercials? Now imagine if he
 had had some great music enjoying from his booth-or had only had people
 out facing the booth mixing it up and introduction with the trade show
 attendees. Since you can have the best looking booth on the block, but if
 you don't make some noise that produces people would like to get to
 understand you better, then you are merely another pretty face. When you
 have this kind of good company and that could be a genuine shame.

 4. Action. Today, several trade show exhibitors are resorting to things
 such as having magicians or dancers doing at their trade show booths. This
 is a good idea-if the shows are related to your company. Have him or her
 move your product out of his hat or several other item that will keep your
 company top-of-mind through the work, If you should be likely to have a.
 Why? They are more likely to remember the activity than who (your
 company!) provided it for them, if you do not keep your company and
 product within their heads on the way, while it is very important to give
 something to trade show event people to entertain them. Which means you
 want to invest your money on some sort of activity that's fun and
 important to your organization.

 5. Free stuff. Now before you finalize that order for 500,000 pens with
 your business name and logo in it, stop. Put some real thought in to this
 first. Pens are good, but people drop them, they come to an end of ink, as
 well as that nearly every trade show exhibitor will probably be offering,
 yep, it was guessed by you, pens. Therefore share a notepad as an
 alternative. One together with your logo on it instead. Or better yet,
 have a drawing repeatedly a day for a more substantial object that people
 can really use and that is connected in some way to your business. This is
 the best idea ever. Why? Because people return to your unit to see should
 they have gained. This provides you just one more possiblity to get your
 marketing message across-which makes you the real success.

-- 
Ticket URL: <https://svn.boost.org/trac/boost/ticket/8072>
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