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From: JOAQUIN LOPEZ MU?Z (joaquin_at_[hidden])
Date: 2004-11-22 19:17:47

----- Mensaje original -----
De: Rene Rivera <grafik.list_at_[hidden]>
Fecha: Lunes, Noviembre 22, 2004 11:06 pm
Asunto: [boost] Logo substance. [was: Re: Logo... and page design.]

> David Abrahams wrote:
> > "Peter Dimov" <pdimov_at_[hidden]> writes:
> >
> >>I'm not a logo expert by any stretch of the imagination... but it
> >>seems to me that if you have a rocket, you don't need the text
> >>"boost". The rocket is the logo. It needs to have some unique visual
> >>features that establish its identity as the "boost/C++" rocket, of
> >>course.
> >
> > Interesting. But every logo I've seen includes the name of the
> entity> it stands for somehow.
> Yes, and that's done to enforce the association between the logo
> and the
> company identity. Eventually the logo becomes synonymous with
> the
> identity and starts getting used more frequently without the name.
> AT&T,
> Cingular, Apple, and Motorola come to mind in that respect.
> > Even if the rocket isn't part of some "Boost"
> > text, you need to choose a font for "Boost" and decide how it sits
> > next to or below the rocket.
> True, but it will likely be easier to decide on the substance of
> the
> logo without the text. No distractions that way. Not that one
> should
> forget totally about the text. But it's much easier to think about
> what
> can represent Boost, without the word Boost in it.
> So far I see three different concepts for logo:
> 1) The "<>" brackets.
> 2) The "++" operator.
> 3) The rocket.

Thogu I prefer the ++ theme, here's a possible design for
the rocket idea, kinda retro-style.

The execution can be much improved, just wanted to know
whether the general style feels OK.

Joaquín M López Muñoz
Telefónica, Investigación y Desarrollo

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