Re: [boost] Re: Logos - Last Minute Change of Heart

From: Mark Blewett (boost_at_[hidden])
Date: 2004-11-28 20:27:12

At 00:02 29/11/2004, you wrote:

>JOAQUIN LOPEZ MU?Z wrote:
>
>>Is it only the color you don't like, or also the
>>rest? :)
>
>I'm no real expert in this field, but there are two very common rules in 
>design they tought me:
>
>a) use as few colors as necessary
>b) use as few fonts as necessary

I'm no expert either but 
http://graphicdesign.about.com/od/logotips/a/8logoelements_2.htm has a 
interesting point about colour which I haven't seen mentioned here;

Works Within Industry Conventions

Often there are consistencies among logos in certain industries, and 
following these conventions can help customers more easily identify what 
you do or what you sell. This doesn't mean you should sacrifice 
originality, but it does mean you (or the firm creating your logo design) 
should be aware of patterns among logos in your industry and somehow 
incorporate these consistencies into your design.

For example, did you realize that the main color for the logos for 
Microsoft, IBM, Dell, Hewlett Packard and Intel is blue? The color blue is 
associated with stability and progress and has long been a standard color 
among high-tech companies. So if you were a technology company, you would 
probably want to incorporate blue into your logo design to take advantage 
of these positive built-in associations.

Regards
Mark 


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