[boost] Re: Logo 67 bad [was: Logo comments]

From: Eric Niebler (eric_at_[hidden])
Date: 2005-03-09 03:31:45

David Abrahams wrote:
> "Jonathan Turkanis" <technews_at_[hidden]> writes:
> 
>>David Abrahams wrote:
>>
>>>
>>>I think if we had to eliminate any abstract graphic that was used in
>>>promotional or packaging material, there'd be hardly anything we could
>>>use.
>>
>>If it was used on the packaging of baby formula I might agree with
>>you. Having a logo that's so similar to to VC++ marketing material
>>would be a real problem, IMO.
> 
> 
> Even though it's just a minor design element in the VC++ package?
> 

It's not just a minor design element on the VC++ package. The pattern 
was/is used extensively in all Visual Studio/.NET marketing and 
promotion. That includes all their packaging and print advertising 
(commercials, billboards, even the Visual Studio ads in the CUJ!), the 
Visual Studio installer, and even the IDE. If you don't believe me, open 
the IDE and click Help->Show Start Page and you can see the pattern in 
the background. Click Help->About Microsoft Development Environment. 
This pattern is everywhere.

When I look at logo 67, I have *strong* associations with Microsoft's 
developer tools.

-- 
Eric Niebler
Boost Consulting
www.boost-consulting.com