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From: Stuart Dootson (stuart.dootson_at_[hidden])
Date: 2005-03-09 03:40:35

On Wed, 09 Mar 2005 00:31:45 -0800, Eric Niebler
<eric_at_[hidden]> wrote:
> David Abrahams wrote:
> > "Jonathan Turkanis" <technews_at_[hidden]> writes:
> >
> >>David Abrahams wrote:
> >>
> >>>
> >>>I think if we had to eliminate any abstract graphic that was used in
> >>>promotional or packaging material, there'd be hardly anything we could
> >>>use.
> >>
> >>If it was used on the packaging of baby formula I might agree with
> >>you. Having a logo that's so similar to to VC++ marketing material
> >>would be a real problem, IMO.
> >
> >
> > Even though it's just a minor design element in the VC++ package?
> >
> It's not just a minor design element on the VC++ package. The pattern
> was/is used extensively in all Visual Studio/.NET marketing and
> promotion. That includes all their packaging and print advertising
> (commercials, billboards, even the Visual Studio ads in the CUJ!), the
> Visual Studio installer, and even the IDE. If you don't believe me, open
> the IDE and click Help->Show Start Page and you can see the pattern in
> the background. Click Help->About Microsoft Development Environment.
> This pattern is everywhere.
> When I look at logo 67, I have *strong* associations with Microsoft's
> developer tools.
> --
> Eric Niebler
> Boost Consulting

I'll second Eric on this and also add that the pattern used in logo 67
seems to be used even more in VS2005 beta (e.g. the major visual
element in the Visual SourceSafe splash screen is that pattern).

Stuart Dootson

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