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Subject: Re: [boost] Proposal for new variants of the Boost logo.
From: Jeffrey Bosboom (jbosboom_at_[hidden])
Date: 2010-02-08 22:07:03

Mateusz Loskot wrote:
> edouard_at_[hidden] wrote:
>> On Mon, 8 Feb 2010 11:54:48 -0500, "Stewart, Robert"
>> <Robert.Stewart_at_[hidden]> wrote:
>>> edouard_at_[hidden] wrote:
>>>> Nice work. Let's say I want to advertise the usage of Boost in my
>>>> products. What's the official policy?
>>> There isn't one yet. You can help to establish it if we choose to
>>> adopt the new logo.
>> Well. You just want to have some sort of approval process. I guess you
>> just don't want the "powered by boost" logo floating around and being
>> pasted on just any software. That's branding.
> However, I'm not sure what would approval process mean for projects
> that use Boost libraries, literally, do #include <boost/....hpp> in
> their sources and want to put "Powered By Boost" logo on their websites
> IMHO, permission to use this logo should be granted in that cases
> without restrictions.
> Otherwise, it wouldn't be different from expecting projects asking for
> permission if they can write Project X uses Boost" on their website.
> Name "Boost" belongs to the very same matter of branding
> as logo.

I don't see this as being about establishing rules for how the logo can
be used; it's more about letting people do the right thing and not
overstate their association. I suspect most people using the Boost logo
outside of Boost do not mean to deceive, they just don't have any
choices between using the logo (implying full endorsement from the Boost
establishment) and not using the logo.

In this context, it's more important to decide what choices we want to
offer than devising a process for reprimanding people who (in our
opinion) make the wrong choice.

--Jeffrey Bosboom

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