New Logo Discussion

From: Vinnie Falco (vinnie.falco_at_[hidden])
Date: 2024-07-17 18:59:08

Hi. It is CppCon 2024 season, and the C++ Alliance is working on letting
people know all the new and exciting things happening in Boost. We're doing
this with Boost labeled conference shirts, and a beautiful brochure. You
can see a draft of this promotional piece here (note: work in progress):

https://cppalliance.org/pdf/Boost-Brochure-CppCon-2024.pdf

The new Boost logo was developed by the Alliance, and a community consensus
is needed if we are to fully move forward with its use. I am hoping this
will spark the necessary discussion. Here are things to consider:

* The logo is professionally designed by https://grainandmortar.com/ at a
cost of $12,000

* Peter Dimov likes the image (this should not be construed as his
endorsement or opposition to any of the above).

* The image is a trademark of The C++ Alliance:

https://tsdr.uspto.gov/#caseNumber=98417319&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

* Usage of the logo is governed by our Logo Usage Policy, a product of
legal review at a cost of $4,000:

https://www.boost.io/doc/contributor-guide/docs/logo-policy-media-guide.html

* The Logo Usage Policy allows free usage without permission in
Boost-related contexts. Otherwise, explicit written permission from the
Alliance is required.

* Trademark ownership by a registered entity with sufficient resources is
necessary to protect the mark, which David Sankel alludes to here:
https://lists.boost.org/Archives/boost//2024/03/256092.php

* Adopting this logo costs Boost nothing. If our proposed arrangement stops
working for the community, the libraries can easily adopt a different logo
(including the old one, or none).

Put simply, I am asking the Boost community to entrust The C++
Alliance.with the responsibility of establishing and maintaining this new
Boost logo.

Thanks :)