Re: [Boost-users] Boost Logos: proposed high constrast logo

Subject: Re: [Boost-users] Boost Logos: proposed high constrast logo
From: Paul A. Bristow (pbristow_at_[hidden])
Date: 2010-10-05 09:02:14

> -----Original Message-----
> From: boost-users-bounces_at_[hidden] [mailto:boost-users-
> bounces_at_[hidden]] On Behalf Of Alfredo Correa
> Sent: Monday, October 04, 2010 7:05 AM
> To: boost-users_at_[hidden]
> Subject: [Boost-users] Boost Logos: proposed high constrast logo
> 
> Hi all,
> 
> In my opinion there should be a high contrast version of the Boost logo .
> (by that I mean either black and white or high contrast with very mild
gradients
> on white background). Particularly I am talking about the three hexagons
icon.
> 
> As an example, the first attachment here has the official logo in SVG
format.
> Because of the background gradient and the gradient fill of the hexagon it
is not
> *obvious* how to convert this to high contrast. What should be replaced by
> black (or solid blue)? the hexagon filling? the hexagon borders? the
background?

Personally I'm not sure what the hexagons are about anyway.

(We are not a chemical company - and I didn't vote for the logo).

But it's what we've got.
 
> A possible high contrast logo is attached in the second file. By no means
official
> or the best option, it is just an possibility, maybe the simplest one.
> *Just an example*.
> 
> Note that even the darkest blue used in the gradient of the official logo
is not
> enough to contrast with white, so I used a darker blue.
> 
> The reason I think a high contrast logo is the following:
> If you want to have a document printing quality (or high quality PDF)  you
need a
> vector format. If the printing or visualization is done in black and
white, the logo
> should have high contrast otherwise the appearance will be very device
> dependent. While everyone should take care in printing in good devices
having a
> logo that is barely visible in black/white/grey printing in some devices
is not
> acceptable.

> As a test for what makes a high contrast logo a good one, just try
printing and
> small version (one centimeter square) of the logo in a black and white
laser
> printer with random text around it and you will see the problem with the
low
> contrast original logo. It will appear like a grey blob at best.

This is true - but most docs are viewed on screen, and colour printing is
common too.

The word Boost in the logo will still stand out, and I think the whole
result is 'good enough'.
The text is the thing - I feel we only need the Boost logo as a minor
detail.

So (while your comments are entirely convincing), I don't feel it is worth
the complication.

Paul

---
Paul A. Bristow,
Prizet Farmhouse, Kendal LA8 8AB  UK
[phone]  07714330204
pbristow_at_[hidden]